Pipeline · Live

New lead detected

Pull enrichment data

Score & qualify

Assign to rep

Sync to CRM

Live day and night — so your reps only touch what's ready to close.

Pipeline · Live

New lead detected

Pull enrichment data

Score & qualify

Assign to rep

Sync to CRM

Live day and night — so your reps only touch what's ready to close.

BOOKING Q1 2026 COHORT

Turn busywork into one clean system.

A hands-on automation partner for teams tired of stitching tools together by hand. We wire up your stack, ship real agents, and keep iterating until it sticks.

Talk to us

BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF

BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF
BUILT TO RUN ITSELF

Theo Lindgren

Founder & Automation Lead

WHO'S BEHIND THIS

Strategy by day, code by night, accountable always.

I’ve spent the better part of eight years building automation and AI tooling inside fast-moving teams, well before it was a pitch-deck buzzword. You work with me directly — no account managers, no juniors learning on your dime.

6 yrs

Building production automation and AI systems

80+

Systems shipped across 29 companies worldwide

Systems shipped

0M+

Tasks automated

0M+

Tasks automated

0M+

Tasks automated

$0M+

Client cost saved

$0M+

Client cost saved

$0M+

Client cost saved

AI agents deployed

WHERE IT BREAKS

Every handoff between tools is a place work quietly stalls. Kestrel closes those gaps so nothing waits on a human to notice.

Days burned on repetitive tasks

Every new tool adds another tab, another login, another thing someone has to remember to check.

Days burned on repetitive tasks

Every new tool adds another tab, another login, another thing someone has to remember to check.

Days burned on repetitive tasks

Every new tool adds another tab, another login, another thing someone has to remember to check.

Data trapped in a dozen places

Old-school automation snaps the moment reality doesn't match the script it was given.

Data trapped in a dozen places

Old-school automation snaps the moment reality doesn't match the script it was given.

Scaling means hiring, not systems

Your best people spend their week toggling between apps instead of doing the work only they can do.

Scaling means hiring, not systems

Your best people spend their week toggling between apps instead of doing the work only they can do.

HOW WE FIX IT

An automation partner that actually ships

Think of me as an AI lead you rent, not hire — I find the highest-leverage fix, build it properly, and leave your team able to run it.

Map where automation actually pays off

Build around the stack you already run

Deploy systems that survive contact with reality

Hand your team the keys, not a black box

▊

▊

THE TOOLKIT

From a single trigger to a full multi-agent pipeline — we design it, build it, and leave it running clean

PROCESS AUTOMATION

AGENT BUILDS

SYSTEMS INTEGRATION

ROADMAP & STRATEGY

Talk to us

Wire up your stack. It runs while you sleep

Your CRM, inbox, chat, and docs stay in sync automatically — no one has to remember to update anything.

CRM sync

Chat alerts

Silent handoffs

Trigger

Act

Alert

Complete

Trigger

Act

Alert

Complete

Agents that live inside the tools you already use

We deploy assistants that research, route, follow up, and report — so the busywork disappears.

Research agent

Inbox triage

Follow-up drafts

Scanned today's inbox

24 leads

Checked each contact

22 matched

Flagged the hot ones

8 flagged

Notified the team

Running…

Updating the CRM

Up next

Scanned today's inbox

24 leads

Checked each contact

22 matched

Flagged the hot ones

8 flagged

Notified the team

Running…

Updating the CRM

Up next

Scanned today's inbox

24 leads

Checked each contact

22 matched

Flagged the hot ones

8 flagged

Notified the team

Running…

Updating the CRM

Up next

A single source of truth for every tool you run

We pull scattered records into one place your agents — and your team — can actually trust.

Knowledge base

Tidy records

Instant search

Speed

Savings

Uptime

Growth

A clear plan for every automation opportunity

Prioritize quick wins, map dependencies, and ship the next system with confidence.

Workflow map

Quick wins

Build roadmap

“Kestrel didn't just automate tasks — it rebuilt how our team actually works. What used to take three people a full day now runs before we've had coffee.”

Mara Lindqvist

Ops Lead at Havenly Goods

+290%

Reply rate

-54%

Cost per SQL

<5min

Time to first touch

“Kestrel didn't just automate tasks — it rebuilt how our team actually works. What used to take three people a full day now runs before we've had coffee.”

Mara Lindqvist

Ops Lead at Havenly Goods

+290%

Reply rate

-54%

Cost per SQL

<5min

Time to first touch

“Kestrel didn't just automate tasks — it rebuilt how our team actually works. What used to take three people a full day now runs before we've had coffee.”

Mara Lindqvist

Ops Lead at Havenly Goods

+290%

Reply rate

-54%

Cost per SQL

<5min

Time to first touch

IN THE WILD

Where this pays for itself fastest

// SALES
Pipeline autopilot
Every inbound lead gets enriched, scored, and routed to the right rep before it goes cold.
// SUPPORT
First-response AI
Answers the easy tickets instantly and hands the hard ones to a human with full context.
// E-COMMERCE OPS
Order-to-shelf tracking
Keeps inventory, orders, and fulfillment in sync from checkout to the doorstep.
// MARKETING
Campaign trigger hub
Turns every signup, click, and reply into the next step of the right campaign automatically.

// SALES
Pipeline autopilot
Every inbound lead gets enriched, scored, and routed to the right rep before it goes cold.
// SUPPORT
First-response AI
Answers the easy tickets instantly and hands the hard ones to a human with full context.
// E-COMMERCE OPS
Order-to-shelf tracking
Keeps inventory, orders, and fulfillment in sync from checkout to the doorstep.
// MARKETING
Campaign trigger hub
Turns every signup, click, and reply into the next step of the right campaign automatically.

// SALES
Pipeline autopilot
Every inbound lead gets enriched, scored, and routed to the right rep before it goes cold.
// SUPPORT
First-response AI
Answers the easy tickets instantly and hands the hard ones to a human with full context.
// E-COMMERCE OPS
Order-to-shelf tracking
Keeps inventory, orders, and fulfillment in sync from checkout to the doorstep.
// MARKETING
Campaign trigger hub
Turns every signup, click, and reply into the next step of the right campaign automatically.

THE PROCESS

From first call to a live system in fourteen days

Kickoff call

A focused 45-minute session on your current stack, where time actually goes, and what growth needs to look like next.

Kickoff call

A focused 45-minute session on your current stack, where time actually goes, and what growth needs to look like next.

Kickoff call

A focused 45-minute session on your current stack, where time actually goes, and what growth needs to look like next.

Blueprint & quote

We sketch the exact system, lock the requirements, and send back a proposal built around your business, not a template.

Blueprint & quote

We sketch the exact system, lock the requirements, and send back a proposal built around your business, not a template.

Build & handover

We build it, stress-test it, and stay close after launch to tune it as your workflows evolve.

Build & handover

We build it, stress-test it, and stay close after launch to tune it as your workflows evolve.

Build & handover

We build it, stress-test it, and stay close after launch to tune it as your workflows evolve.

PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.

PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.
PROOF OVER PITCHES.

INVESTMENT

Pick the level of hands-on you need

Single Fix

One high-impact workflow, live inside two weeks.

$3.8k

one-time

1 live workflow

Tool integration

3 weeks of support

Video walkthrough

Talk to us

Single Fix

One high-impact workflow, live inside two weeks.

$3.8k

one-time

1 live workflow

Tool integration

3 weeks of support

Video walkthrough

Talk to us

Single Fix

One high-impact workflow, live inside two weeks.

$3.8k

one-time

1 live workflow

Tool integration

3 weeks of support

Video walkthrough

Talk to us

Full Rollout

Several systems live at once, your team trained, dashboards ready to go.

$15k

5-week sprint

Up to 4 workflows

Full roadmap

Team training

Monitoring setup

Talk to us

Full Rollout

Several systems live at once, your team trained, dashboards ready to go.

$15k

5-week sprint

Up to 4 workflows

Full roadmap

Team training

Monitoring setup

Talk to us

Full Rollout

Several systems live at once, your team trained, dashboards ready to go.

$15k

5-week sprint

Up to 4 workflows

Full roadmap

Team training

Monitoring setup

Talk to us

Partner

An AI lead embedded in your team — building, advising, scaling with you.

Custom

scoped

Unlimited workflows

Embedded fractional lead

Priority support

Quarterly strategy reviews

Talk to us

Partner

An AI lead embedded in your team — building, advising, scaling with you.

Custom

scoped

Unlimited workflows

Embedded fractional lead

Priority support

Quarterly strategy reviews

Talk to us

Partner

An AI lead embedded in your team — building, advising, scaling with you.

Custom

scoped

Unlimited workflows

Embedded fractional lead

Priority support

Quarterly strategy reviews

Talk to us

Still deciding?

Tell us where you’re at and we’ll point you to the right tier — no pressure, no script.

Talk to us

Got Any Questions?

What exactly do you build when you say 'AI Agent'?

Not a chatbot bolted onto your site — a system that takes real actions in your tools: enriching leads, updating records, drafting responses, flagging what needs a human. Pricing runs $3.8k for a single automation, $15k for a full rollout, or custom for an embedded partnership. Every quote is fixed-scope — no surprise invoices.

What tools can it connect to?

Most CRMs, help desks, Slack, email, spreadsheets, and anything with a documented API — HubSpot, Notion, Shopify, and plenty of others we've wired up before. If your stack has a way in or out, we can usually connect it.

How do we know if it's actually working?

We track accuracy, response time, task completion, and how often a human has to step in. You get a monthly report, not a black box.

What if our team doesn't trust the output at first?

Normal, and expected. Every system launches with a human-in-the-loop review step, and we tighten that only once the numbers earn your trust.

How often do you check in after launch?

Monthly for most systems, more often in the first few weeks while we tune it against real usage — not a one-and-done handoff.

What actually counts as 'working well'?

Fewer manual touches, faster turnaround, and consistent accuracy on the specific task — not vague AI buzzwords. We define the target numbers with you before we build.

How long from kickoff to something live?

A single workflow: about two weeks. A fuller rollout: four to six. Complexity and how many systems we're touching are what move that number.

What exactly do you build when you say 'AI Agent'?

What tools can it connect to?

How do we know if it's actually working?

We track accuracy, response time, task completion, and how often a human has to step in. You get a monthly report, not a black box.

What if our team doesn't trust the output at first?

Normal, and expected. Every system launches with a human-in-the-loop review step, and we tighten that only once the numbers earn your trust.

How often do you check in after launch?

Monthly for most systems, more often in the first few weeks while we tune it against real usage — not a one-and-done handoff.

What actually counts as 'working well'?

Fewer manual touches, faster turnaround, and consistent accuracy on the specific task — not vague AI buzzwords. We define the target numbers with you before we build.

How long from kickoff to something live?

A single workflow: about two weeks. A fuller rollout: four to six. Complexity and how many systems we're touching are what move that number.

What exactly do you build when you say 'AI Agent'?

What tools can it connect to?

How do we know if it's actually working?

We track accuracy, response time, task completion, and how often a human has to step in. You get a monthly report, not a black box.

What if our team doesn't trust the output at first?

Normal, and expected. Every system launches with a human-in-the-loop review step, and we tighten that only once the numbers earn your trust.

How often do you check in after launch?

Monthly for most systems, more often in the first few weeks while we tune it against real usage — not a one-and-done handoff.

What actually counts as 'working well'?

Fewer manual touches, faster turnaround, and consistent accuracy on the specific task — not vague AI buzzwords. We define the target numbers with you before we build.

How long from kickoff to something live?

A single workflow: about two weeks. A fuller rollout: four to six. Complexity and how many systems we're touching are what move that number.

Ready to get your time back?

Talk to us

Ready to get your time back?

Talk to us

Ready to get your time back?

Talk to us